Ruger Rapid Retail Rewards Programsm

A Retailer Incentive Program that Rewards Retail Sales Representatives for Ruger® Firearms Sales.

Sell Ruger

Sell Ruger, earn points!

This part is simple. Do what you do every day, do what you do best... help YOUR customers get the best firearm they can. Sell them a new Ruger® firearm and earn your way to a free reward product for yourself!

Each sale gets you more points towards your own FREE Ruger® reward product! This year we have made it even more simple.

Points are accumulated by selling new RugerĀ® firearms between June 15, 2018 and September 15, 2018.

Point Values

10 Points Awarded for Selling Any New Ruger Precision Rifle®, M77® Hawkeye®, SR-762, SR-556 Takedown® and AR-556®.

5 Points Awarded for Selling All Other New Ruger® Firearms

Excludes All Non-Full Firearm Products, i.e. Accessories, AR-556® Lowers and Silent-SR® Models.